EZ4Newbies Blog

Key Steps for Your Marketing Plan and Promoting Your Website

Hi, this is Don. Welcome back to the EZ4Newbies Blog. Thanks for coming by again!

A marketing plan that summarizes the key steps you will need to take to drive traffic to your website is essential. Having a marketing plan will also help you establish your budget for advertising your website, which in turn determines which tools you can use in getting traffic to your website. If you’re like most newbies, your budget is low or non-existent. Nevertheless, it can still be done.

Presented in this article are key steps you must take to develop your marketing plan and build traffic to your website.

1. Establish your goals and targets. After you have created your website for your online business, you must establish your goals in terms of the money you want to earn from that online business. This will determine the volumes of traffic you will need to generate the necessary sales you want to make. Your objectives and goals will guide you in deciding the level of promotion you need to do to advertise your website and build traffic to it. Keep in mind that a conversion rate of about 1% is the norm. That means that, for every 100 visitors, you can expect to make just one sale.

2. Establish your advertising budget. This is a very important step. There are many ways of driving traffic to your website; some are free (free can still be good), some are inexpensive, while some are costly. You need to decide what your budget is and therefore what tools you can use to drive traffic to your website. If your budget is zero or close to it, don’t despair.

3. Invest in the necessary tools that you need in advertising your website. In order to capture leads and follow-up with your prospects, it is necessary for your website to have an automated email system or auto-responder which captures your prospect’s email address and automatically send them emails on a regular basis. These emails will have a link to your website and will invite your subscribers to visit your website. You must establish all the tools you need to have on your website to make traffic generating effective. Look for “free autoresponders” in the search engines, but ask around on blogs and forums before committing yourself to one.

4. Decide what your short-term and long-term advertising strategies are. The quickest and easiest (and potentially very expensive) way to generate traffic for any online business is pay per click (PPC) advertising, because it can bring you immediate results. PPC can also help you drive targeted traffic to your website. However, you also need to have some marketing strategies that will generate traffic to your website in the long term. PPC marketing is normally considered to be the short-term solution for generating targeted traffic and leads fast, but it is also considered to be one of the most expensive ways to advertise your business. Therefore, it is important for you to have other affordable ways of generating traffic to your website which will drive traffic to your site in the long term. Article marketing, blogging and forum participation are some of these less-costly, even free, ways of generating traffic to your website.

Before you start spending money on any strategy for generating traffic to your website, you must ensure that you follow the steps outlined above as they help you select the best marketing tools for driving traffic to your website.