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Creating A Sellable Product
Hi, this is Don. Welcome back to the EZ4Newbies Blog. Thanks for coming by again!
Many marketers have created or acquired products that they thought would sell well and, in their enthusiasm, set up everything from sales letters to websites to getting traffic. However, a lot of these marketers have forgotten the single most important factor that will affect their product sales ? the “sellability” of the product.
When you begin creating products or buying rights to a certain product to sell, the most important factor you must take into account is the demand of the product. Do people want your product? It is simply stupid to waste a month’s time preparing a product, setting up the website and required sales techniques only to find that people do not even flick an eyebrow at your product!
Your final goal is to deliver the product to your customer and collect his or her money. In order to do this, you must make sure your customer wants to buy your product in the first place. How do you find out if they want your product? Simple. Just ask! Ask in forums related to your niche. Hold a survey or public poll. The Internet is a flat playing field, and you have the power to reach just about anyone in the world who has an Internet connection.
Let’s say you have this brilliant idea on creating a step-by-step instruction on how to cook Malaysian food. First, you must find out if anyone is interested (or even heard of) Malaysian food. To do this, go to a food-related forum and ask tactfully if anyone would be interested in learning Malaysian cuisine. Do not ask blatantly whether anyone would like to buy an ebook with instructions on how to cook Malaysian food, or you might be in danger of being accused of spamming.
On the other hand, you can give out a few samples of your Malaysian recipes to test the waters ? see how the forum members react to them. If they show enthusiasm for learning more, then you definitely have a market in this. If they show no interest, then it is time to look for a new idea to market. You save time in the long run because you don’t have to find out the low demand for your product the hard way.
If your idea is welcomed by the forum members you surveyed, you can go ahead and compile your extensive ebook on cooking Malaysian food because there is interest in the information you possess. Where there is interest, you can easily build up desire for your product, and with desire (plus good marketing), your purchases will arrive naturally!
Is Your Market Niche Doomed To Failure In A Tough Economy?
When the bottom line deteriorates due to a poor economy, it’s time to start figuring out whether your market niche has any useful marketing life left. If you were one of the people who owned horse-and-buggy companies when the automobile first came out, your market niche was doomed, but you probably didn’t know it because the Great Depression was slowing everyone’s sales down. The fact is that depressions and recessions have a way of spurring innovation and business creativity as business owners seek to provide a solution to the market to create demand for their businesses. If that innovation impacts your market niche, you may be in trouble, but otherwise, many of the same market niches will continue to exist, but only the proactive business owners will be able to survive.
What Happens Might Depend On You
Before you throw in the towel, think about the ways you can become more adaptable to the changing market. Have you looked at where your traffic is coming from and if that’s changed? Have you reviewed your advertising campaigns? Have you figured out where the demand is for your market niche? Do you know who is buying and why? Are you asking for feedback from your customers? Many questions are going to have to be addressed to be as proactive as you can be to help your business survive.
What Innovations Are Impacting Your Business?
Many are not right now, as the green economy is not enough of a threat to your business to warrant attention. But, what happens if a stimulus bill is passed to make them highly competitive? Do you know what you can do to play in that ball field? How might you thrive or go bust if such a thing occurs? Keep an eye on government regulations during this down economy as they can severely impact your market niche, quite often overnight.
Can You Widen Your Market Niche?
If you see that things are going to be tough, why not try to gain some market share in previously untapped markets? You can do this on the Internet very easily by trying to find ways to appeal to newer foreign markets or demographics. You might even find uses for your products and services that appeal to people having a tough time right now; all you need to do is communicate how your market niche can serve their needs too. Don’t throw in the towel until you’ve reviewed things thoroughly, and then, make an informed decision to go forward, change your strategies, or close your doors.
Hidden Content Sources for Your Website
by Kim Roach
As I travel through the Google search engine, there is one element that defines almost all of the top-ranking websites. It’s great content. People come online for information and those that offer the best content reap the greatest rewards.
Unfortunately, this type of content is hard to come by. In most cases, you either have to spend hours in front of the keyboard or outsource the job to others. Both of these options are very costly. One requires your valuable time and the other requires an investment of around $10 – $20 per article.
That’s why I have scoured the net in search of valuable free content sources. I’m still not quite sure why I’m revealing my treasured piles of free content, but I certainly hope you enjoy them.
One of my favorite sources of content is public domain. This comprises the body of knowledge without a copyright. Anyone can use this material for commercial or non-commercial purposes. Below are some excellent sources for public domain material.
Project Gutenberg
Project Gutenberg is a library of 18,000 free ebooks whose copyright has expired. “The Adventures of Sherlock Holmes”, “Pride and Prejudice”, “The Time Machine”, “The Adventures of Tom Sawyer”, and “The Canterbury Tales” have all passed into the public domain.
This means that you can put these on your website or even sell them in electronic or book format.
Explore a wealth of free content at Gutenberg.org.
Archive.org
At Archive.org you can find thousands of works that are currently in the public domain. Want to put some cartoons on your web site? Check out the “Film Chest Vintage Cartoons”, which is full of classic animated cartoons from the 1930’s and 1940’s. The collection includes Popeye, Porky Pig, Bugs Bunny, Woody Woodpecker, The Three Stooges and Betty Boop. They also provide tons of other reproducable content including:
Brick Films: Commonly called “LEGO Movies”. Brick films are dedicated to the art of stop motion animation.
SabuCat Movie Trailers: The world’s largest collection of theatrical trailers.
Feature Films: A large number of classic feature films and shorts.
Universal Newsreels: Newsreels were shown before every feature film in the pre-tv era.
Computer Chronicles: Was the world’s most popular television program on personal technology during the height of the computer revolution.
Net Cafe: Television series covering the revolution during the height of the dot com boom.
All of these content sources are available for you to put on your website. check them out at Archive.org.
Another popular public domain destination is Wikipedia.org. Here you will find over 1 million articles ranging from Greek mythology and Egyptian history to business, health, and technology.
Go to Wikipedia.org for a huge collection of articles you can reprint on your own website.
Creative Commons
Every creative work receives copyright protetion as soon as you put pen to paper, hit save, or press record. Because of this, no one can use that work without express permission from the author.
Creative Commons provides a new content license that allows you to share your work with others. If you want, you can even allow other people to expand upon your existing work. This allows for creative co-authorship.
The Creative Commons license has made piles of content available for use on your web site. Whether you are looking for audio, images, video, or text, you can find an abundance of reusable information within the creative commons.
To search for content to put on your own web site, go to CreativeCommons.org.
Government Web Sites
Works produced by the U.S. Federal government are not copyrighted. If you obtain a government document from the net, you are free to copy and distribute the document. I have found plenty of great content about finance, retirement, health, business, and traveling on government websites.
To search for content offered by the United States government, go to http://www.google.com/unclesam.
Article Directories
There are thousands of writers on the internet and many of them would love for you to reprint their articles on your website. You can find thousands of free web articles at the following article directories.
GoArticles.com
EzineArticles.com
ArticleCity.com
Interviews
I consider interviews to be one of the best sources of quality content for your site. Simply interview industry professionals and post the recording and transcript on your website. This allows you to create original content very quickly.
Don’t be afraid to ask for an interview, most experts would be delighted to speak with you. Remember, this is probably one of their greatest passions. If you ask them politely, your chances for landing an interview are good.
You can conduct an interview in person, over the phone, or even through an e-mailed questionaire.
RSS Feeds
RSS is changing the way we consume information online. In addition, it has also provided thousands of new content sources for the online publisher. RSS is simply a file format similar to XML that is used by publishers to make their content available to others in a format that can be easily understood by web publishing software and content aggregators.
By using RSS feeds, you can enhance the content on your site without ever writing a single word. And remember, on the Internet, content is King.
Want to put Amazon products on your site, updated news from the New York Times, financial advice from Motley Fool, or press releases from PRWeb?
This is all possible with RSS. No matter what type of information you are looking for, RSS can provide you with a constant stream of updated content for your web site.
To search for an RSS feed to enhance your own website, go to Syndic8.com. You can even mix and match a variety of rss feeds at RSSMix.com.
Facts & Statistics
Looking for facts or figures to put on your website? Take a look at some of the sources below. You’ll likely be surprised how many facts, figures, and definitions are available in the public domain.
The CIA World Factbook provides a number of statistics on countries, territories, and dependencies. Each profile tracks such demographics as population, ethnicity, and literacy rates, as well as political, geographical and economic data.
http://www.census.gov/: One of the largest repositories for data and statistics related to the U.S.
http://www.1911encyclopedia.org/Main_Page: One of the best encyclopedia’s ever written was published over 90 years ago. Search over 40,000 articles, all of which are available for publication on your own site.
http://www.bibliomania.com/2/3/257/frameset.html: A searchable interface of the 1913 public domain Webster’s dictionary.
Private Label Articles
Private label articles can be bought for pennies per article. This is possible because they are sold in bulk.
Many people criticize these articles and have declared them as worthless. However, I am here to tell you that private label articles can be very powerful when used appropriately.
Unless you have hours of free time every day, it is unlikely that you are going to be able to create the amount of quality content that your web site deserves. This is where private label content enters the picture.
You can use private label articles to:
- Add content to your web site.
- Acquire hundreds of inbound links by syndicating the articles to article directories.
- Create a free report for your visitors and other website publishers.
- Create an information-packed RSS feed.
However, the key to using private label articles effectively is to optimize them. Straight out of the box, these articles are near worthless. To give them value, you must add your own touch.
Inject your personality into the article. Combine multiple articles and do some additional touch-ups to ensure that the article is in top shape for your readers.
Once you are finished you can add your resource box and send it off to article directories and website publishers.
If you are looking for one of the top private label article providers, go to InfoG oRound.com.
Images
Quality images can make your content much more inviting and keep people at your site for longer periods of time. Fortunately, there is a site that offers thousands of pictures completely free of charge. Find it at Stock.XCHNG.
Quotes
Quotes can give your website a special touch. Quotes provide interesting content in addition to an element of credibility. I often like to add related quotes to my web site simply to engage the reader’s attention.
To find some quotes for your website, go to QuoteGarden.com.
In the end, you always want your content to be unique. Not for the search engines, but for your visitors. With quality content comes quality links. Once you have built up a reputation for delivering unique content, you will never have to worry about having an audience eager to visit your website.
About The Author
Kim Roach is a staff writer and editor for the SiteProNews and SEO-News newsletters. You can contact Kim at: kim @ seo-news.com
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