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Need More Subscribers and Huge Traffic? Produce Viral e-Books
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Viral marketing, when done correctly, can produce very good results. These results can be in the form of site traffic, subscribers to your mailing list, or increased sales of your products and services.
One of the best ways to do viral marketing strategy is the production of viral e-books. This is not just an ordinary e-book. These are books that can be freely passed on by someone to another person with added benefits to both parties.
How does it work with viral e-books?
Aside from having an interesting topic and a wealth of information, the main purpose of the viral e-book is containing links to the site and products the author is promoting. These links can be modified from one person to another by changing the affiliate ID in the link. These links still lead to the web site of the author but credit will also be given to the affiliate which is like a commission.
The author can allow rebranding rights of the e-book to its readers. That means the reader, who would also want to earn from the e-book by becoming an affiliate, can replace the links with his own affiliate code to earn commissions. With this incentive or reward, he will surely pass the book to more and more people. That?s where viral explosion begins.
To be able to maximize the purpose of producing the viral e-book, have an explosion of traffic and have huge number of subscribers, we must have the following factors in place.
- Wide distribution. There are several ways on how you can offer your e-book. You can offer it for free or for a minimal amount. If you allow rebranding, you can also charge for it and have options such as full customization or just part customization rights. Resale rights can also be offered for a certain fee.
However, if a certain amount is tagged to your e-book, its spread will be limited as not everyone is willing to spend money on these e-books. So to have the widest possible reach of your e-book, it is best to offer it for free and the rebranding rights, maybe the part customization, for free as well. Anyways, what we are after is for the e-book to reach a huge number of potential customers and get the most commission from the attached affiliate links.
- Quality affiliate links. To be able to maximize your e-book and give its full potential, it should have good and legitimate affiliate links. But how do you make the readers really click on those links?
If your e-book bombards the readers with lots of affiliate links instead of quality information, they will probably stop reading your book, deletes it and forgets about it. Likewise, if the links lead to affiliate products which are totally not related to the e-book?s theme, you will just lose a good number of potential customers.
The best way to include the affiliate links in your e-book is to make them appear as natural as the other statements in your book. Try to weave them into the content in such a way that it is not obvious to the eyes of your readers. For example, when you want to readers to learn more about a certain topic discussed on your e-book, you can then mention the link as a source of additional information.
- Maximum return for all parties involved. Since you want wide distribution of your e-book, you will offer it for free as well as the rebranding rights. But what will you benefit from it? Of course, just the fact that people will sign up as an affiliate for them to be able to rebrand the links with their own codes means that you will gain more and more subscribers to your list.
Having more and more people who would want to rebrand the links means that more chances of your e-book getting distributed to others because of the incentives these people would gain. And the more people who will get to receive your e-book, the more traffic you will get on your site.
It wouldn?t really matter now if you are not earning from the rebranding rights. What is more important is the increased traffic and subscribers you will get which will eventually lead to more and more sales and success for your business.
Viral Marketing ? Why is it so Powerful?
Viral marketing is the new marketing and advertising trend right now, especially in the online scene. It takes advantage of the internet’s network effect to be able to reach a great number of people in such a short time.
Benefits of Viral Marketing
Viral marketing strategies offer several advantages to businesses.
- Easy to execute. There are several methods of sending viral contents or messages and all of them are easy to do. Among those methods are sending email, instant messaging, and using web sites. Sending viral messages through these media will not take much effort and time.
- Low-cost. As compared to sending direct mails, viral marketing proves to be cheaper and a more cost-effective method. With just a little investment on viral advertising, its power can reach even hundreds of thousands of people as compared to spending the same amount of money to traditional advertising methods. That is because the only money to spend is for sending the initial set of viral contents, then forwarding or replicating the message will not require additional costs anymore.
- Good targeting. With viral marketing, there is a huge probability that the message will reach people that are interested in it. Since the concept of viral marketing is essentially passing on a message from a user to another person, most likely, the user will pass it to a person whom he knows will be interested in it. Thus, the percentage of wasted advertising, which is sending the message to the wrong market, will be reduced.
- High and rapid response rate. Since viral marketing reaches a good number of the business? target market, there is also a big possibility to have a high turnover ratio. Even if the responses will not immediately convert into profits, there will still be huge traffic that the business will receive which is what most web owners want.
These are indeed great benefits a business can get by adopting this marketing technique. But what really makes it more powerful than other marketing or advertising strategies?
Let us take the example of Hotmail, where this viral marketing term really started. Hotmail was able to spread over the internet at an amazing rate. It is like an epidemic that quickly spreads out to others once there is a single person infected by the virus. That is why this technique was named as such.
According to Hotmail?s statistics, its number of subscribers grew from zero to twelve million users in just 18 months. Imagine that! What?s more amazing is that the company spent just $50,000 on advertising to achieve that number of subscribers. Compare that to Juno which spent $20 million on traditional advertising during the same time period as Hotmail but got much less output.
With those facts about Hotmail, viral marketing?s main strength is indeed reaching a huge number of the target market at a considerably low cost. Hotmail did not even have marketing or advertising presence in most countries outside the United States but it got to be the major email service provider in these places like India and Sweden.
What adds more power to viral marketing is the fact that the viral message passed on is like an endorsement from a friend or somebody who can be trusted. People have this way of thinking that ?if my friend uses this product and is happy about it, what stops me from using it as well??
In Hotmail?s case, when those people who received an email from their friends, relatives, or colleagues using Hotmail learned that it works and their friend is a user, they quickly signed up and became members as well. These people wanted to belong in this group where their friends are also in. This technique is also a matter of association or affiliation.
Hotmail?s case is not an isolated one, though. During the same time that Hotmail is gaining its popularity, so does ICQ. ICQ is like a buddy list and instant messenger, much like MSN and Yahoo Messenger now. ICQ also used the same technique and marketing campaign and it gained almost the same number of subscribers as Hotmail within the same time frame.
Viral marketing is indeed one powerful tool to increase popularity of a product or service. However, just like any other things, proper use of the technique is necessary. A single mistake of misuse of it may mean permanent damage to the product or service being promoted.
Exit Splash – Big Splash or Little Ripple?
Have you heard about Exit Splash? If you’re like me, your inbox has been inundated (as usual) by this new product launch. What’s it all about?
Let’s take a look at this script, called “Exit Splash.” It’s a tiny, simple, yet powerful script that claims it can increase your sales by 40% and increase your opt-ins by 800%. All you have to do is just plug the Exit Splash program in to your website and you’re on your way to increased sales, conversions, and opt-ins.
How?
Exit Splash’s creators say that there’s an unseen income stream on your website. If you’re not using this particular powerful new script, they say, you’re just throwing it away. People are leaving your website and they’re not taking action.
It is well-known that visitors to your website may visit for only a few seconds and leave; that means you’re totally wasting that portion of your web traffic and not making money from it. In reality, as we all know, a majority of visitors leave without ever taking action (yeah, sad but true).
Exit Splash is a simple script you plug in your site which will send your departing visitors from their attempted exit to a redirected splash page set up with specific elements that will help monetize your business. This script works with all types of pages: sales page, landing page, squeeze page, content sites, and more.
How It Works
When someone tries leaving your site, an unblockable box pops up and gives them a reason to stay on your site. The visitor will then click to stay on your site and then will be directed to an “Exit Splash” page.
So, what is an “exit splash” page? It is a special web page that your visitor is taken to as an alternative to leaving your website. Let me sum it up:
1. Visitors go to your site
2. Exiting visitors see your message (a few will choose to leave anyway – their loss)
3. Many will continue to your exit splash page
4. Your exit splash page converts formerly wasted traffic into more sales and more subscribers
No matter what kind of site you have, people are going to leave – sometimes very fast. You only have a few precious seconds to grab their attention; if you don’t – they’re gone! The Exit Splash program gives you an opportunity to open a new line of communication with them and turn that potentially-wasted visitor into a prospect or even a sale.
Remember, the initial pop up is unblockable. It’s actually not a popup window at all, and it’s not a popover, or any other type of browser window.
Then what is it? It’s a special dialog box that is built in to practically all browsers. It is part of the internet protocol. It can’t be ignored; visitors must click on it to continue. You can put any message you want in the box and they will see it.Whether they stay or leave, they are forced to take action.
This is a powerful exit technology and it’s really simple to use. There’s no database, nothing to program, no responses to write, and no admin area to configure. You simply upload it and use it.
The downside? It may aggravate a few folks who are leaving your site. However, the gain in traffic retention offsets that easily, I believe. What do you think?
So there it is: a nice method to increase your profits, increase your conversions, and increase traffic – all with a tiny little script you plug in to your site. No hassles, no worries, and especially no more wasted visitors.
Disclaimer: Yes, I am an affiliate and that is my affiliate link above. That’s my story and I’m sticking to it. Seriously, if you can afford it, it is a great tool! At least go check it out.
Converting Every Web Page into Subscriber-Snatchers
Whether you own one-page sales letter business models or large content-based websites, you should turn every webpage possible into a subscriber-snatcher for you. The good news is that not only is this method very effective, it is just as effortless when it comes to applying the concept. OK, it takes a little effort, but I keep reminding you that this is a business, unless you decide to keep it as just a hobby.
Since visitors can and do come and leave without even remembering your website in the future (sad, I know, but true), you can still follow up with your visitors easily by seeking their permission to opt-in to your mailing list through your web pages – on autopilot.
You can create a pop-up window to appear after your visitor tries to close the window or leaves your website, asking for your visitor’s name and email address so that you can follow up with him or her in the near future via subscribing to your mailing list for free. Offering a free ebook or report makes a good incentive for them to sign up. People just like free stuff!
This way, you can convert at least a portion of your visitors into subscribers, giving you a chance to follow up with them on other offers you may have in the future, while regularly providing good content in between.
Another option is to insert an opt-in form within the virtual real estate of your web pages. This method is effective, especially since many internet users now have pop-up killers installed in their web browsers, set to block any pop-up windows. If you have an opt-in form on virtually every page, and sometimes two on one page, you’re much more likely to gain a subscriber. If they aren’t interested in subscribing, they’ll just ignore those forms anyway.
To sum up, turning every webpage you own into a subscriber-snatcher with little effort can be responsible for huge list-building results.
Building Your List with Articles
You can build your list simply by writing articles. Previously, I discussed using re-written, edited, and spruced-up Private Label Rights (PLR) content), so I won’t go into detail on that now.
Quite simply, you write and submit articles on your website’s area of interest to popular article directories where eZine publishers and readers are looking for information you can provide.
Focusing your viral marketing efforts on article writing can be rewarding if it’s done right. In a very real sense, you are actually proving your worth and demonstrating your expertise about your business through the articles you write. You are building up your reputation and trust.
So, how can this method build your mailing list? The answer: the resource box you attach to your articles. In your resource box (also known as a bio box), you include some brief details about yourself and your business site, including its website address, or URL.
I strongly suggest that your resource box URL links to your site’s mailing list “capture” or “landing” page, where you can get your visitor’s name and email address, which will in turn help you build your mailing list at no cost, perhaps by offering a free report or software program.
If your articles are found worth sharing, eZine publishers will republish your articles together with your resource box for their readers and subscribers. The logical result: viral marketing without further effort on your part!
You can start by writing and submitting your articles to trusted article submitter sites such as Article City or Ezines.com and actually begin your article marketing odyssey today.
