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What Secrets Do The Big Boys Have That You Don?t?
Hi, this is Don. Welcome back to the EZ4Newbies Blog. Thanks for coming by again!
Have you ever stopped to consider how it is certain companies manage to climb from the bottom to the very top without ever looking back? Are their products or services that much better than the competition or do they have a secret others might not know about?
Chances are it?s the latter and not the former that drive the successful companies that top your list of the best of the best. The big boys not only have huge marketing budgets, they know how to wield every penny they spend on advertising to get consumers to keep coming back for more.
Pay attention to commercials for the next big Hollywood blockbuster. The trailers shown will generally do several things. First off, of course, they will show off the major stars whose images have been carefully packaged to attract attention. Secondly, they will make certain to fire off the very best scenes that appeal to viewers on an emotional level.
It is a simple fact emotions sell. When campaigns manage to reach people in the emotional sphere, people react. They will make purchases. They will watch movies. They will spend their money.
Appealing to emotions through marketing is not necessarily an easy undertaking to get the hang of. When the right approach is taken and carefully cultivated, the results will be noticeable. The big boys in industry, in Hollywood and on Madison Avenue know how to get the job done. With practice and the right lead, you can enjoy similar results.
Preselling – The Art of Building Anticipation
Preselling is the work you must start doing before you release and sell your product; that’s why it’s called pre-selling. It’s the work you do to convince your to-be-customers that your product has great benefit and only a fool will pass your offer without purchasing — all this without actually “selling” the mentioned product.
Preselling can be seen as selling yourself to the customer before you sell your product. When you sell yourself to the customer, you are making your customers think “okay, this guy is not one of those greedy marketers. He’s actually here to help me out.” so that they will let their guard down and listen to your sales pitch.
Preselling is also the art of building up anticipation. If a friend told you his chronic headache has been solved overnight by ?some new medicine? but did not mention what it really was, would that leave you wondering what the medicine really is? More so if you’re having a chronic headache yourself! That’s why by mentioning a benefit which would get your prospects’ ears perked up again and again but not really revealing what the solution is, you will get your prospects dying to hear what you have to say next as you reveal slightly more about the solution each time. When you finally uncover the whole thing, your prospects will be crawling all over your website looking for the buy button!
However, preselling is not just about unveiling your product bit by bit. In fact, that was only one of the various ways one can presell. For example, you might run a weekly newsletter on acne problems and coincidentally you have just written this great ebook called ?10 Ways to Solve Acne Woes Once and For All?. In your newsletter, you can presell by including a snippet or two from your ebook and mentioning it as a viable solution to acne problems. If people get good advice from your newsletter, they will perceive you as an expert on acne problems and naturally will be curious to find out the ways you can teach them to solve their problems.
At the end of the day, it all boils down to giving value to people before you ask people to buy something from you. If you can help people to solve their problems, they will, more often than not, be very willing to buy products from you.
How To Write A Convincing Sales Letter For Your e-Book
Have you ever been in a situation when you are so convinced in an ad that you are already convinced to buy after just a few minutes of reading it? That ad must be so effective to have persuaded you immediately in buying the product. Don’t you want to have that same convincing power for your e-book?
Having a killer sales letter is a plus in promoting your e-book. But how do you do it especially if you do not have the writing skills required?
Steps in Writing a Sales Letter
1. Before starting to write anything on your sales letter, you must first determine your target audience. Who do you think are the people who will be interested in your e-book? Let us admit that not every person in the world would be interested in your product.
Knowing your target market will make your letter more effective. Also, you will be able to write your letter as if it is talking directly to your prospects, thus, gaining you more profit.
2. You have to know what sets your product apart from its competitor. Determine the edge and the advantages of your product from others. Make this your selling point.
If you can tell your potential customers that your e-book offers several desirable benefits that others do not have then there is a huge possibility of you making that sale.
3. You should make your potential customers believe you. It might be difficult to it because of the many scams and false information in advertisements right now. You should tell them every single reason why they should believe you.
Adding more data and statistics to back up your statements will add to the credibility of your letter. Prove to them that what you are saying is true from the beginning.
4. Provide your potential customers all the benefits your e-book has to offer. Even the not-so-obvious benefits should be included.
After you have identified your target market, the next things that you should determine are the issues and concerns your target audience may be having. Make a list of these problems and determine the benefits of your product that will solve each of these problems.
Problems are always there, it is the solution to the problem that is lacking. So if you can show them that you have the right solution to their problems, then you will be in for huge sales. Having a long list of benefits that your product offers gets you better chance of turning these readers into buying customers.
5. Write your sales letter in the way you would want it as a reader. Once you think that you are almost done with it, read it from the viewpoint of a potential customer. Ask yourself if you would say yes to the offer.
As much as possible, try to find a loophole or something in your letter where your potential customer would probably say no. If you find one, then you may want to consider revising your letter in such a way that it would address that objection. By answering all possible objections by customers, you will definitely have a killer sales letter. Needless to say, it will also bring huge profit.
6. The last thing that you have to consider is getting your potential customers to take action as soon as possible. Give them the reason why they should buy from you now. If you miss this step, you may have just missed a sale altogether.
Provide a realistic reason for them to act immediately. Offering special discounts or bonuses for a limited time period is one way to make them buy your product now. Telling them that your product is limited and would not be offered anywhere else once sold may get them to make the decision now. You may come up with other strategies but just make sure that your sense of urgency should still sound realistic.
These steps are just the basic ones to get you started writing your sales letter. It may not be perfect at first but it is alright. Learning to write a very good ad or sales letter may take some time. But starting now with the basics may be your first step on becoming a professional sales writer.
Nice Professional Work
I just saw a “TV commercial” type of ad online. An affiliate for the product created it, then made it available for other affiliates to use. I was impressed by the creativity and professionalism of the video. It is even fairly humorous, especially near the end. So just for fun, and to enjoy some good work, take a look:
It’s only about 90 seconds long, so it’s worth watching
What Motivates People To Buy Your Product?
You’ve been working on the marketing for a product that is truly solid. You even believe in yourself. Maybe you even created it. It works exactly as it is supposed to and it really blows the competition away.
However, you just cannot seem to get other people to buy into your concept. They pass by the product you know is the best (despite your most inspired marketing efforts) and purchase an item which you know is sub-standard.
Just what is it that is motivating folks to buy from your competition?
There are several things that can motivate people to lean toward one product over another. These things can persuade people to purchase an item even if it is not really the best or doesn’t even offer the best value for their money.
When people make purchases they are generally influenced by these things:
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True Needs – People buy products and services to fulfill real needs for food, shelter, clothing and so on.
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Perceived Needs – Some products appeal to people by targeting their “perceived” needs. They make them believe they cannot do without Product XYZ in their homes, schools, or offices.
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Pure Wants and Desires – Customers are also very highly motivated by products that appeal to their own personal dreams and desires. When product X offers value and quality, but product Z reaches to their deep desire, the chances are that it is product Z they will buy.
Learn the secrets to appealing to people on the emotional level that truly motivates them to buy and your marketing efforts will pay off even more.
