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Posts Tagged ‘E-books’

Need More Subscribers and Huge Traffic? Produce Viral e-Books

By Don McNulty On September 12, 2009 Comments Off

Hi, this is Don. Welcome back to the EZ4Newbies Blog. Thanks for coming by again!

Viral marketing, when done correctly, can produce very good results. These results can be in the form of site traffic, subscribers to your mailing list, or increased sales of your products and services.

One of the best ways to do viral marketing strategy is the production of viral e-books. This is not just an ordinary e-book. These are books that can be freely passed on by someone to another person with added benefits to both parties.

How does it work with viral e-books?

Aside from having an interesting topic and a wealth of information, the main purpose of the viral e-book is containing links to the site and products the author is promoting. These links can be modified from one person to another by changing the affiliate ID in the link. These links still lead to the web site of the author but credit will also be given to the affiliate which is like a commission.

The author can allow rebranding rights of the e-book to its readers. That means the reader, who would also want to earn from the e-book by becoming an affiliate, can replace the links with his own affiliate code to earn commissions. With this incentive or reward, he will surely pass the book to more and more people. That?s where viral explosion begins.

To be able to maximize the purpose of producing the viral e-book, have an explosion of traffic and have huge number of subscribers, we must have the following factors in place.

- Wide distribution. There are several ways on how you can offer your e-book. You can offer it for free or for a minimal amount. If you allow rebranding, you can also charge for it and have options such as full customization or just part customization rights. Resale rights can also be offered for a certain fee.

However, if a certain amount is tagged to your e-book, its spread will be limited as not everyone is willing to spend money on these e-books. So to have the widest possible reach of your e-book, it is best to offer it for free and the rebranding rights, maybe the part customization, for free as well. Anyways, what we are after is for the e-book to reach a huge number of potential customers and get the most commission from the attached affiliate links.

- Quality affiliate links. To be able to maximize your e-book and give its full potential, it should have good and legitimate affiliate links. But how do you make the readers really click on those links?

If your e-book bombards the readers with lots of affiliate links instead of quality information, they will probably stop reading your book, deletes it and forgets about it. Likewise, if the links lead to affiliate products which are totally not related to the e-book?s theme, you will just lose a good number of potential customers.

The best way to include the affiliate links in your e-book is to make them appear as natural as the other statements in your book. Try to weave them into the content in such a way that it is not obvious to the eyes of your readers. For example, when you want to readers to learn more about a certain topic discussed on your e-book, you can then mention the link as a source of additional information.

- Maximum return for all parties involved. Since you want wide distribution of your e-book, you will offer it for free as well as the rebranding rights. But what will you benefit from it? Of course, just the fact that people will sign up as an affiliate for them to be able to rebrand the links with their own codes means that you will gain more and more subscribers to your list.

Having more and more people who would want to rebrand the links means that more chances of your e-book getting distributed to others because of the incentives these people would gain. And the more people who will get to receive your e-book, the more traffic you will get on your site.

It wouldn?t really matter now if you are not earning from the rebranding rights. What is more important is the increased traffic and subscribers you will get which will eventually lead to more and more sales and success for your business.


Creating A Sellable Product

By Don McNulty On September 8, 2009 Comments Off

Many marketers have created or acquired products that they thought would sell well and, in their enthusiasm, set up everything from sales letters to websites to getting traffic. However, a lot of these marketers have forgotten the single most important factor that will affect their product sales ? the “sellability” of the product.

When you begin creating products or buying rights to a certain product to sell, the most important factor you must take into account is the demand of the product. Do people want your product? It is simply stupid to waste a month’s time preparing a product, setting up the website and required sales techniques only to find that people do not even flick an eyebrow at your product!

Your final goal is to deliver the product to your customer and collect his or her money. In order to do this, you must make sure your customer wants to buy your product in the first place. How do you find out if they want your product? Simple. Just ask! Ask in forums related to your niche. Hold a survey or public poll. The Internet is a flat playing field, and you have the power to reach just about anyone in the world who has an Internet connection.

Let’s say you have this brilliant idea on creating a step-by-step instruction on how to cook Malaysian food. First, you must find out if anyone is interested (or even heard of) Malaysian food. To do this, go to a food-related forum and ask tactfully if anyone would be interested in learning Malaysian cuisine. Do not ask blatantly whether anyone would like to buy an ebook with instructions on how to cook Malaysian food, or you might be in danger of being accused of spamming.

On the other hand, you can give out a few samples of your Malaysian recipes to test the waters ? see how the forum members react to them. If they show enthusiasm for learning more, then you definitely have a market in this. If they show no interest, then it is time to look for a new idea to market. You save time in the long run because you don’t have to find out the low demand for your product the hard way.

If your idea is welcomed by the forum members you surveyed, you can go ahead and compile your extensive ebook on cooking Malaysian food because there is interest in the information you possess. Where there is interest, you can easily build up desire for your product, and with desire (plus good marketing), your purchases will arrive naturally!


Product Review: AdSwap MasterClass

By Don McNulty On September 2, 2009 Comments Off

Hi everyone,

It’s not often that I am asked to review products online, usually I just get offers to promote the “next big thing”, but today this post is somewhat unique.

I have been asked by Ray Johnson to review his brand-new course, entitled “Adswap Masterclass”, so I’ll try to give you my most open and honest opinions below.

Adswap Masterclass by is a complete step-by-step video training course that teaches you how to set up a mammoth sized and more importantly profitable subscriber list in record time.
(to the tune of up to 10,000 subscribers in under 10 weeks!)

===> http://alxmcnulty.adswapmast.hop.clickbank.net

Basically, the course is web-based and is made up of 10 training modules plus an array of extra good free stuff, like a 36-page free eBook in which most of the teaching is done by Ray himself.

The learning is easy – like you were back in high school or college, which I could really relate to and even enjoyed.

Afterward, Ray follows up what he teaches you with step-by-step screen-capture videos so you can learn how to actually apply what you’ve learned from the eBook.

The modules cover everything from the very basics of:

What an Adswap is…
How an Adswap works…
How to approach marketers for an Adswap…
How to build an Adswap database to grow the size and profits from your list…
Adswap instroductions to build your “network”…
and pretty much everything you need to know in order to have an extremely profitable list built on free Adswaps…

Once you’ve grasped the basics in the eBook, the video series moves on to help you implement all the processes step-by-step, and is pretty well detailed! There’s way too much to mention here.

I’m half-expected this to be some outdated, rehashed course where the links don’t even work anymore. But this is really cutting-edge stuff, and Ray makes it possible for anyone to build a monster list FAST, while making money at the same time.

Aside from all the fresh stuff, I think the best part is just seeing that Ray’s methods are simple enough yet sophisticated enough to succeed online now.

All you have to do is follow Ray’s easy advice.

It’s called “Adswap Masterclass”, because it really is a Master Class in growing a big list, while profiting fast, too:

===> Without spending a dime
===> Without traveling the globe to seminars
===> Without getting frustrated from JV rejection

In all honesty, “Adswap Masterclass” gets a thumbs up from me and I hope it’s still free when you read this so you can run over and snatch up a copy for yourself. You really shouldn’t miss out on it.

CLICK BELOW TO CHECK IT OUT NOW

===> http://alxmcnulty.adswapmast.hop.clickbank.net

Share, Learn, and Earn Together, and thanks for reading.
Don McNulty

P.S. – If you have experience with the course, please feel free to leave your comments.


Great PLR Content for Nothing is a Reality

By Don McNulty On August 31, 2009 Comments Off

Great PLR content for nothing is a reality after all

I’ve been doing a lot of reading lately about Private Label Rights (PLR) content. I used to think that it was only for lazy people who didn’t want to do their own writing. But as I learn more, I’ve come up with lots of great ways I can use PLR in my own business.

If you don’t know what I’m talking about, PLR is content that you get from the original author along with their permission to use it as your own. So you can get a great report, put your name on it and have your own product to sell or give away!

The first couple of products I created using PLR only took me about half an hour. There have been a few sales so far from them so that was definitely time well-spent.

When searching for PLR content to use, I found there were a lot of different types of sites available. Some offered monthly memberships and others offered just one time purchases. So be sure to look around before you decide where to buy.


The site I found that was by far the best was PLRWholesaler. Not only do they have an unbelievable amount of content, but it’s completely FREE. Most sites charge an arm and a leg for the amount of content that this guy is giving away.

And although I haven’t been through everything yet, what I have read is very good quality. It’s stuff you would actually want to use as your own.

Since it’s free, I highly recommend that you check out PLRWholesaler and see if they have anything that you can use in your business. There just may be an ebook or audio recording that you could quickly brand with your information and start selling to your list.

Check it out and let me know what you think…
http://plrwholesaler.com/download/clk.php?pid=2&a=67981


How To Use Viral Marketing To Increase Traffic To Your Website

By Don McNulty On April 21, 2009 Comments Off

Viral Marketing is one of the most effective ways of driving traffic to your website with only a little effort.. With viral marketing, you can distribute your marketing message to designated recipients, who then can pass on that message to others. Viral marketing is easy and free or inexpensive, so anyone can do it, including you.

If you have a high-quality product, your marketing content will be passed on to a lot of people. Internet marketers want to pass on high-quality products to their own lists. So the more appealing your products are, the quicker your marketing message will get spread all over the web. This can then generate a huge volume of traffic to your website.

You can carry out your viral marketing campaign by creating e-books, reports or articles and distribute them to targeted recipients, giving them for free. Any internet marketer can do this; since it simply involves creating the product, pass it on and let other people pass it on further for you.

Key examples of how you can do viral marketing are:

  • Offer high-quality products that spread your marketing message. Write well-researched reports and e-books on your niche and add your URL on these reports and e-books. Most folks really like getting free reports and e-books. These e-books need to provide compelling information on your topic. People who read them will then visit your website. As they pass along your free report or e-book, it will result in more traffic to your website, as well as increased awareness of your business.

  • You can also offer a free service or product on your web site that spreads your message to an increasing number of people who hear about it. Send out press releases to press release websites regarding the free service or product available at your website. This will in turn generate huge amounts of traffic to your website.

  • Setting up an affiliate program that encourages links to your products can also be helpful. Provide attractive financial commissions for other sites to pass on your marketing message. With your own affiliates promoting your website, you drive a lot of traffic to your website. If you give them 50%-75% commissions, they will want to sell your product, and you still keep 25%-50% while your affiliates do all the work for you!

  • Use traffic exchange programs where you exchange website links with other internet marketers. When you add your website link to another site, some people may be interested in it, and they may bookmark it or pass it on to other people who may be interested in your product or service.

  • Write good quality articles and encourage other webmasters to post them for free as content on their sites. If you’re an expert in a niche, write an article on that niche and give it away for free to complementary sites to post on their site as free content, so long as the article contains links to your site. Write high-quality articles and distribute them online for free with reprint rights. More directories, newsletters and e-zines will publish your article with your resource box and URL. With little effort, your URL will be distributed all over the internet, and this will lead to a huge flow of traffic to your website.

Use the real power of viral marketing to spread your marketing message all over the internet – and drive high volumes of traffic to your website.