EZ4Newbies Blog

Posts Tagged ‘Article Marketing’

Viral techniques to increase web traffic

By Don McNulty On September 2, 2009 Comments Off

Hi, this is Don. Welcome back to the EZ4Newbies Blog. Thanks for coming by again!

The term viral marketing seems to have a negative connotation due to its identification with the word virus, something that no one would want to catch ever. However, viral marketing is one of the most efficient tools made available to internet email marketers nowadays.

Viral marketing is an internet marketing tool which is made in such a way as to be capable of being passed on from on e person to another. It is called viral due to its ability to be passed on to a growing number of internet users through the email. Through viral marketing, an email message can reach thousands if not millions of people.

To the layman, viral marketing can be equated with network marketing or word of mouth. The use of viral marketing can be likened to a small fire but which catches everybody?s attention due to smoke which reaches every nook and cranny.
To be successful, viral marketing makes use of a product that has a universal appeal and which is freely and readily available to most people. Aside from easy transmission, the product must also be easily accessible to the receivers, for it to become viral.
Marketers who avail of viral marketing usually offer free products like e-book or e-videos which cater to the needs and interests of their target market. The product is usually passed on by the original target to his own set of friends or clients and the clients do the same until the product has reached millions of email users.
Viral techniques can be as easy as sending free email courses to target clients. Wanting their friends to benefit from the said service, the original targets pass on the free email courses until it creates a multiplier effect. Using email signatures can also increase traffic to your website. This is easily done by adding your website address and some comments below your name.
Offering free screensavers to computer users is also one way of creating an email database since those who want to download free screensavers are required to register using their email addresses. Once the client has logged in his email address, the internet marketer can do his job by sending emails redirecting the recipients to his website,
Setting up an affiliate program is also a viral marketing technique. This can b e accomplished by allowing users to refer customers to your site and giving them a certain percentage for each sale. Affiliate programs can be easily searched in the internet as these sites are submitted to affiliate directories.
Other website owners hire people to participate in discussion boards and forum and require them to use signatures that are linked to their websites. This method is quite effective because people from all walks of life participate in the forums and most often, they are redirected to the signature link. However, make sure you use forums that are related to your website to keep the interest of the forum posters. To achieve the desired goals, you respond to questions affixing your signature link.
One of the best viral techniques is the use of articles to increase website traffic. Under this technique, numerous articles of different topics are created and are redistributed for reprint in other websites but with a resource box which serves as a link to the original website. This way, the website owner who lacks articles and materials for his website benefits from the free articles. On the other hand, the article owner gets to advertise his website link for free in exchange for the article.
Among the most popular articles are do it yourself articles, how to articles, self employment articles and usually articles about beauty, health and money. People will always be drawn towards anything that will give them the most benefit at little cost.
Having a good website is a start but it is not the be-all and end-all of internet marketing. A website owner has to take advantage of email marketing tools to generate more traffic to his website. These marketing tools like the viral technique, does not cost much but requires creativity and persistence.
Another method to increase website traffic is to exchange links with other website owners who have products that are different from your website. By agreeing to interlink your websites, both websites benefit from the exposure they will get from their own clients.
No matter what viral technique you have chosen for your email marketing, you have to make sure that you generate enough interest to increase traffic to your website.

Key Realities About Affiliate Marketing

By Don McNulty On July 15, 2009 Comments Off

Most people who would like to earn money online think that affiliate marketing is very easy and that they can start to earn money without doing anything. Yes, it’s true that affiliate marking is one of the easiest ways to make money online. However, some effort is required before you can start to see your affiliate checks rolling in!

New online entrepreneurs who get into affiliate marketing with some misconceptions are easily discouraged. This article outlines the realities and facts about affiliate marketing.

• It’s essential for you to invest some money if you really want to succeed and earn big commissions. You will need to have your own website, an auto responder on your website, and also track the performance of your advertisements. Most of these items will require you to spend some money. In order to generate many sales and hence earn huge commission checks, you must drive huge volumes of traffic to your website. Depending one the advertising campaign you’ll prefer to use, you will need to pay some money for advertising.
• You will need to apply some hard work and effort to build your affiliate marketing business. This is particularly important during the early stages of starting your business, when you will need to write articles or other reports that you can use to promote your affiliate links. Blogging, participating in forums, and writing affiliate product reviews are some of the things you will need to do. Depending on your budget, there are several marketing-related steps you will need to take to advertise your website. If you have money, you can outsource some of the services you need. If you have a limited budget, it means you have to do most of the marketing activities yourself.
• You will need to keep on learning. Internet marketing is very dynamic, and there are various ways of promoting your website which you can use. This means that you must keep on learning to keep yourselfup-to-date with the most effective ways for marketing online. You can interact with other affiliate marketers or you can have a very successful marketer as your mentor.
• You need to have confidence and faith in yourself. This will help you to keep on working on your business when it is bringing in pocket change, until you become successful and earn those really big commissions.

These are some of the key realities about affiliate marketing. You must fully understand them before you decide to start an affiliate marketing business.

Building Your List with Articles

By Don McNulty On May 5, 2009 Comments Off

You can build your list simply by writing articles. Previously, I discussed using re-written, edited, and spruced-up Private Label Rights (PLR) content), so I won’t go into detail on that now.

Quite simply, you write and submit articles on your website’s area of interest to popular article directories where eZine publishers and readers are looking for information you can provide.

Focusing your viral marketing efforts on article writing can be rewarding if it’s done right. In a very real sense, you are actually proving your worth and demonstrating your expertise about your business through the articles you write. You are building up your reputation and trust.

So, how can this method build your mailing list? The answer: the resource box you attach to your articles. In your resource box (also known as a bio box), you include some brief details about yourself and your business site, including its website address, or URL.

I strongly suggest that your resource box URL links to your site’s mailing list “capture” or “landing” page, where you can get your visitor’s name and email address, which will in turn help you build your mailing list at no cost, perhaps by offering a free report or software program.

If your articles are found worth sharing, eZine publishers will republish your articles together with your resource box for their readers and subscribers. The logical result: viral marketing without further effort on your part!

You can start by writing and submitting your articles to trusted article submitter sites such as Article City or Ezines.com and actually begin your article marketing odyssey today.

6 Ways How You Can Use PLR Content To Drive Traffic To Your Website And Boost Your Internet Marketing Business

By Don McNulty On April 20, 2009 Comments Off

Private Label Rights (PLR) content is very popular on the web today. PLR content is written by someone and then sold to other people, namely you,  to use as you wish.

PLR e-books, reports, and articles are a special type of license which you purchase, or often get for free. With a PLR license, you are legally allowed to edit and publish the article as your own, even with your name as the author. Because you have the right to edit the article as you wish, it means that you can use it as web content on your site or add your links to your website and distribute it. Check the license for each item of your PLR content for any restrictions, such as not being allowed to break an ebook up into a series of articles.

Summarized below are some key ways you can use PLR content to drive traffic to your website and boost your internet marketing profits.

• Increase your article marketing by using some PLR content. All you need to do is to simply edit the PLR articles and customize them to make them your own. Then submit them to article sites, where your author’s bio box will generally let you put in a link back to your site. Using PLR content saves you time in writing your articles and blog posts. By using PLR content, you can improve it and end up with an excellent article or blog post that will drive traffic to your website.

• Increase your sales by developing a reputation as an expert in your niche. Again, PLR content make it much easier for you to build your reputation as an expert. Pass on some of your (re-written) PLR content to your customers and build their trust in you. You can then make some one-time-offers (OTOs) or recommend your affiliate programs to them, thus generating sales for free. OK, technically, not free – you do have to invest your time. However, if you lack a big budget to outsource this, you must do it yourself.

• Improve your search engine rankings by submitting your re-written PLR articles. By submitting articles with your resource box and URL, you create one way links to your website, which search engines rank highly (at least at the moment).

• Create and market information products using your PLR content. Edit and customize PLR articles and compile them into an e-book or digital report. It takes time to write an e-book, and it can also be expensive if you were to hire a ghostwriter or freelancer. You can therefore use PLR articles or e-books and add more value to them to create your own hot-selling e-books. You can sell them or give them for free on your website. When you give these articles for free, you can include your website URL in them. This in turn will drive traffic to your website if you let others pass them on to friends. It also lets you capture that person’s email address, thus building your list at the same time.

• Use PLR content to provide an e-course or a newsletter. Building a list is of top importance in internet marketing, and you can use PLR content to offer an e-course on your web site. You can send regular emails to your list with a link to your website, and this increases the number of people who visit your website. Keep your list interested by regularly supplying them with useful content. As you know, your list is an important aspect of your business. You can send these PLR articles to your list regularly. This will make them visit your site on a regular basis. About 1 out of 4 or 5 of your emails should try to sell them something; more content then sales pitches – or you’ll get a lot of “unsubscribes”.

• Create your own article directory in your niche using PLR content to improve the search engine optimization of your website. You can also add affiliate links or Google AdSense on your article directory, thus increasing your website traffic and profits.

In short, PLR content can be used to drive traffic to your website, build your list, and increase your online business profits. Have fun, make money!

4 Free Ways To Generate Traffic To A New Website

By Don McNulty On April 17, 2009 Comments Off

Now that you have your new website, you are itching to start making some sales! But, how can you make sales if you do not have high volumes of traffic to your website?

One of the challenges which people starting a new online business face is that of getting traffic to their website. This article outlines four important steps you must follow to start generating some traffic to your website, and they’re all free!.

1. Have unique content on your website. Search engine robots look at all websites on a regular basis looking for sites with fresh, new, and unique content. So it is important for you to have new and high-quality content which will get your website quickly indexed by search engines. To get started, you can rewrite some Private Label Rights (PLR) content. Don’t just use PLR content “as-is”. Remember, unique fresh content will help you get noticed by the search engines.

2. Have all your keywords on your website. It is important that you have all the relevant keywords and phrases that relate to your topic on your web pages and in the articles you post on your website. Pay attention that your titles use some keywords, too. Search engines look for this. This will increase your website ranking on search engines. That  means that your website will rank higher when people type keywords relating to your topic on search engines. You are therefore more likely to get visitors coming to your site via the search engines. When people visit your website, high-quality content will make people spend more time on your site. They will begin to trust you as a source of reliable information.  Ultimately, they will buy some of the products or services you offer or discuss on your website or blog.
   

3. Because your website is new, you must submit it to search engines. Submitting your URL to the search engines is an important step towards getting more visitors because it means your website will be visible from search engines. Having your website URL on search engines means that when people look for information relating to your topic on these search engines, they will find your website. Nowadays, blogs generally are found quickly if you use a feed service such as Feedburner.
   

4. Exchange some website links with websites that have a high popularity rank (PR). Exchanging links with popular and related websites is an effective way to drive traffic to your website, and improve the raking of your site. You will get some traffic coming to your website through other websites that you have linked to. However, the best free way to get these back links to your site is article marketing. In short, again rewrite some of your PLR content and submit it to article sites, putting a slightly or completely different article on each one. Each site will let you enter your author’s info, including that all-important link back to your site. Yes, I know it’s work, but you have to decide if this is just a hobby or a business. If you want to succeed, you must do some work.
   

By following the 4 free ways outlined above, you will realize that increasing your website traffic is not hard to do. All you need to do is to follow these steps and you will soon see an increase in traffic to your website which will eventually mean a lot of sales and online profits for you from your internet business.

Hey, it’s not a “get-rich-quick” scheme, but your business will build slowly and steadily if you work at it regularly. The “overnight riches” plans that sound too good to be true are profitable products for their sellers. Some are outright scams. Stop buying them and concentrate on the basics. You can build your business, by working with others on forums and blogs to learn how it really works. That’s the main reason for this blog.